Smartphone maker HTC is switching back to older LCD technology for some of its smartphones because of a shortage of active-matrix OLED displays.
The new crop of HTC phones coming this summer will include a technology called SLCD, or Super LCD, instead of the newer organic light-emitting diode (OLED) displays used in several current-model smartphones, including the HTC Desire and the Google-designed, HTC-built Nexus One.
HTC says SLCD will give consumers a visual experience comparable to HTC’s current 3.7-inch OLED displays. SLCDs will also offer better battery performance, contrast and more-natural balanced color than AMOLED (Active-Matrix Organic Light-Emitting Diode) displays, says the company.
“HTC is experiencing high demand for many of our phones, specifically our phones with 3.7-inch displays,” Peter Chou, CEO of HTC said in a press release. “The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high demand.”
But just what exactly is Super LCD technology? Two analysts Wired.com spoke with say it may just be a marketing jargon for a variant of the traditional thin-film transistor liquid-crystal display (TFT-LCD) that powers almost all mobile displays currently on the market.
“There’s Super AMOLED, Super IPS and now Super LCD,” says Raymond Soneira, president of research and consulting firm DisplayMate Technologies. “Its like eggs in a supermarket: You can’t buy a small egg anymore. They all start at medium.”
Read More @ wired.com
The new crop of HTC phones coming this summer will include a technology called SLCD, or Super LCD, instead of the newer organic light-emitting diode (OLED) displays used in several current-model smartphones, including the HTC Desire and the Google-designed, HTC-built Nexus One.
HTC says SLCD will give consumers a visual experience comparable to HTC’s current 3.7-inch OLED displays. SLCDs will also offer better battery performance, contrast and more-natural balanced color than AMOLED (Active-Matrix Organic Light-Emitting Diode) displays, says the company.
“HTC is experiencing high demand for many of our phones, specifically our phones with 3.7-inch displays,” Peter Chou, CEO of HTC said in a press release. “The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high demand.”
But just what exactly is Super LCD technology? Two analysts Wired.com spoke with say it may just be a marketing jargon for a variant of the traditional thin-film transistor liquid-crystal display (TFT-LCD) that powers almost all mobile displays currently on the market.
“There’s Super AMOLED, Super IPS and now Super LCD,” says Raymond Soneira, president of research and consulting firm DisplayMate Technologies. “Its like eggs in a supermarket: You can’t buy a small egg anymore. They all start at medium.”
Read More @ wired.com
