Love it or loathe it, the Apple iPad is a game changer in the multimedia world. It is also interesting when looking at the internet tv market to see that iPad owners are four times more likely than anyone else to own an internet connected tv set.
The research also shows that tablet pc’s are growing in popularity and that 14% of US online consumers plan on buying a tablet this year. Thats a massive 27 million new tablets in the market. This may explain why the iPad has a lot of competition coming. Other companies dabbling in tablet technology include HP with their new slate product, LG are also developing a Android-based tablet pc. Dell , Google and HTC are also looking to enter the market.
iPad owners (not surprisingly) also have many other hitech products including desktop and laptops, netbooks and game consoles along with Internet connected televisions. And being the techies they are, also plan on buying many more items throughout the year. iPad owners own on average of 3.6 computers, 24% have a netbook which is much higher than the average consumer. Around 69% of iPad owners have a games console, compared to 37% of all consumers. The iPad owners are also 4 times more likely to have an Internet-connected TV than non owners.
It hasnt taken the tv companies long to see the potential of tv viewing tablet owners as they are all developing tv apps for tablet pc’s. From Comcast to Time Warner, they can all see that a tablet id the perfect internet tv device.
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Via : worldtvpc.com
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