Layar's been the go-to platform for augmented reality on Android since 2009, bringing you the useful, the creepy, and the just plain weird -- and now it's unleashing the beast on iOS, again (it's already available as a dedicated app). The Netherlands-based company just launched Layar Player, a free tool that allows anyone -- with a little developer know-how -- to create their very own AR iPhone app. Accompanying the announcement are three brand new Layar Player-enabled apps: the Bing-sponsored Snowboard Hero, which incorporates a special AR mode for collecting points; a contractor locator called Layer Trade; and VerbeterdeBuurt, an app that acts as an AR community bulletin board. The company's press release touts the "democratization of augmented reality," and while we can get behind their AR-for-alll message, we've already seen Layar used in ways that give us the willies.
Via : engadget
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