Looks like we’ll be seeing fingers breakdancing around the place during the adverts in the football for the remainder of the season, as Sony Ericsson has just revealed that its Xperia smartphone range is the “official” smartphone of the UEFA Champions League.
We wouldn’t fancy being the poor PR person who has to teach Wayne Rooney how to synchronise his Exchange account for a possible forthcoming photo opportunity…
The ad will introduce “a new mobile application developed in conjunction with UEFA.com” which will presumably be exclusive to SE handsets. Here’s the full press release. WARNING: It uses the word “leverage”. It’s a serious business one, this. We’ve clearly been added to the grown-up mailing list.
Read More @ eurodroid.com
