Friday, October 1, 2010

The BlackBerry Curve 8520


A phone is a phone, right? Wrong. Well, sometimes.

It used to be that you chose a phone purely on design, then slowly technical superiority started to come into the equation (better media players, cameras etc). Then it was memory, connectivity and a whole bunch of other stuff. But still, it was all essentially about a phone being a phone, with a few nice little extras.

Now, thanks mainly to Apple, your choice of mobile can actually be a way of life. I have a friend who hates the Apple iPhone, but doesn't want to move away from owning one because the competition just can't compete on apps: she'd rather have a phone she doesn't like than live without them. Nokia is trying to do it with Ovi and BlackBerry has arguably been doing it the longest, thanks to the way one of RIM's smartphones integrates email.

You see, you don't just buy a BlackBerry to use it as a phone (although you can, but why do that?). Instead, you tend to have to sign up to a special BlackBerry tariff, where you have to register your specific handset, which then (in simple terms) gets you onto its email servers. This means all your emails come through almost like getting a text, and you can even delete them from your email account via your handset.

And of course, BlackBerry maker RIM also has its own app store. It's not as massive, and is more geared around business than 'fun', but it's yet another way to buy into the BlackBerry brand and get yourself hooked into a certain way of doing things.

I've been using the BlackBerry Curve 8520 recently (check out my full review of the BlackBerry Curve 8520 here) and, while I would be happy to give up the phone, when it comes to work I really want to replace it with another BlackBerry - not an Apple or a Nokia or a HTC. I've definitely got the BlackBerry bug.

Finally, this and a couple of other nice smartphones were donated to us by Orange for us to review - and then give as prizes to you lot! We're still deciding how exactly to give them away, so if you want to be sure of hearing about the competition why not sign up for our newsletter? Don't worry, it only goes out twice a week and we won't send you any spam or share your address with anyone else.

Via : broadbandgenie.co.uk

 
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