When the Bold 9700 was launched in October 2009, little did RIM (Research In Motion), or anyone else for that matter, know, how much the smartphone market would change in the space of a year. Change it did, and RIM faced a lot of competition from the likes of Apple iPhones and Android-based smartphones. There was an urgent need change the operating system and the interface in particular. The OS5 looked dated and dull in comparison to the highly customisable Android OS and even the good looking Apple iOS4. Those who wanted a hardcore business phone still went for a Blackberry, but the rest of the consumers found the Blackberry phones dull and boring - not because of the any hardware deficiencies, but because the OS and the interface was boring.
Via : thinkdigit
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