Harley-Davidson sold its MV Agusta motorcycle subsidiary to its former owner, who quickly proclaimed that the niche brand is all-Italian once again.
How hot is this brand? Brad Pitt reportedly just gave an Agusta to wife Angelina Jolie as a 35th birthday present, Autoevolution reports. Jolie, now starring in the spy movie Salt, and Pitt are avid motorcycle riders. Agusta has long made some of the hottest racing bikes on the planet, like that 2001 model pictured above.
Harley said yesterday it sold the brand to Claudio Castiglioni, who had remained chairman of the brand since it has been sold to Harley in 2008. The Milwaukee-based company said it was jettisoning the brand because it wants to focus more on the core Harley-Davidison label.
"MV Agusta is a proud brand and we wish Mr. Castiglioni and the company's employees well," said Harley-Davidson President and Chief Executive Officer Keith Wandell. "Our decision to divest MV Agusta reflects our strategy to focus our efforts and our investment on the Harley-Davidson brand, as we believe this provides an optimal path to long-term growth."
Via : content.usatoday.com
How hot is this brand? Brad Pitt reportedly just gave an Agusta to wife Angelina Jolie as a 35th birthday present, Autoevolution reports. Jolie, now starring in the spy movie Salt, and Pitt are avid motorcycle riders. Agusta has long made some of the hottest racing bikes on the planet, like that 2001 model pictured above.
Harley said yesterday it sold the brand to Claudio Castiglioni, who had remained chairman of the brand since it has been sold to Harley in 2008. The Milwaukee-based company said it was jettisoning the brand because it wants to focus more on the core Harley-Davidison label.
"MV Agusta is a proud brand and we wish Mr. Castiglioni and the company's employees well," said Harley-Davidson President and Chief Executive Officer Keith Wandell. "Our decision to divest MV Agusta reflects our strategy to focus our efforts and our investment on the Harley-Davidson brand, as we believe this provides an optimal path to long-term growth."
Via : content.usatoday.com
