Saturday, August 21, 2010

BlackBerry Torch Sales Disappointing: Reports


RIM's latest attempt at countering the iPhone 4 seems to have run into problems after the initial response towards its latest handset, the Torch 9800 turned out to be lackluster.

The Torch, which was launched in U.S., on August 12 has seen less than spectacular sales with stores not being able to "sell out" the phone as is the case with most popular handsets.

The Wall Street Journal reports that RIM only managed to sell about 150,000 BlackBerry Torch units over the weekend.

Compare this to the sales of the Tour 9630 which when launched sold 275,000 units in just one day. The difference, however, was that the later was launched on Verizon. The Torch, on the other hand, is on AT&T.

One reason for the lackluster response is said to be the iPhone 4 which was lapped up by AT&T customers months before the Torch launch.

If that wasn't all, the Android based Samsung Captivate too was launched just recently. These coupled with the fact that most people don't actually need BlackBerry services seems to have sealed the fate if the Torch.

Via : techtree.com

 
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